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The CRM selection trap: Why your implementation partner cannot be your neutral advisor.

When planning a CRM investment, you are faced with a decision that will shape your processes for the next 10 years. But many companies fall into a costly trap right from the start:
They seek advice from those who profit from selling the software.

A system house that is a partner of a CRM software manufacturer cannot provide neutral advice. Its business model is based on license commissions and maximizing programming hours in its specific tech stack.

The consequences for you:

  • Management: You see rising implementation costs with an ROI that falls far short of the promises.
  • Sales: You get a tool that shines for admins but slows down your sales team in their day-to-day work.
  • Marketing: You pay for enterprise features that cement your data silos rather than breaking them down.

 

Independent CRM consulting

As one of the few independent CRM consultancies in Germany, Käsehage & Lauterhahn breaks this pattern through consistent independence.

We don't sell licenses. We don't have partner agreements with CRM manufacturers. We are exclusively committed to your success.

Our approach to your business success:
 

  1. Process before tool: We define your customer journey before we talk about software.
  2. Genuine market research: We find the solution that fits your budget and your goals.
  3. Quality assurance: We support implementation based on our many years of experience in implementing CRM projects. We ensure that the system provider delivers what we have defined in the specifications—without unnecessary “scope creep.”

 

A CRM project is not an IT purchase, but a strategic realignment. Secure this investment with an entity that sits on your side of the table.

Käsehage & Lauterhahn: Independent CRM consulting for measurable results.

#CRM #BusinessManagement #SalesStrategy #MarketingAutomation #DigitalTransformation #KäsehageLauterhahn

About the author:

Frank Lauterhahn

Managing Partner

Frank Lauterhahn is an experienced CRM consultant who helps companies of all sizes and from all industries to develop effective CRM strategies and benefit from CRM software in the long term.

With a holistic approach, he supports his customers from the definition of objectives to business analysis and implementation.

As an independent consultant with extensive market knowledge and negotiation skills, he ensures the selection of the most suitable software solution and a smooth implementation.

Thanks to his many years of experience as a project manager in CRM technology implementation, he ensures that the project runs smoothly.

With expertise in various project methods and consulting services for the digitalization of customer management, he supports companies that are ready to exploit their full potential.