A superior customer experience is not created by a single tool, but through the harmonious interplay of an intelligently planned systems landscape. In many companies, isolated data silos prevent a holistic view of the customer.
As a specialised boutique consultancy, we support you in breaking down these barriers and designing a seamless CRM system landscape in which marketing, sales, and service dovetail perfectly. This approach is a central pillar of our comprehensive CRM Solutions.
CRM system landscape optimisation is the strategic process of harmonising all customer-related IT systems (such as CRM, ERP, CDP, and CEP). The goal is to break down isolated data silos, eliminate redundancies, and create a seamless flow of information without media breaks. Independent consulting ensures that the technological architecture is designed according to efficiency criteria and ROI requirements—free from the sales interests of individual software vendors.
A fundamental component of a modern CRM architecture is the Customer Data Platform (CDP). It serves to consolidate customer information from diverse data sources and make it centrally available. Only through the use of CDPs can companies create a true 360-degree view of the customer, which serves as the basis for personalised and highly relevant interactions.
We use open interfaces to seamlessly integrate specialised, best-of-breed solutions — such as those for efficient lead management — into the ensemble. This architecture provides the necessary scalability and automates complex workflows between systems while ensuring compliance with the GDPR. To ensure this investment remains protected, we create the structural foundation for a smooth, subsequent CRM Implementation. Only when your CRM system landscape is properly managed will the customer experience become exceptional.
As a boutique consultancy, our senior experts go beyond mere IT integration: we identify unused 'zombie licenses' and functional overlaps that often tie up significant budget resources in grown landscapes.
Beyond mere data management, actively managing customer engagement is crucial. We provide vendor-independent advice on building your systems landscape, including the integration of Customer Engagement Platforms (CEP). This ensures that your messages reach the customer via the right channel at the right time – resulting in measurably higher customer satisfaction and loyalty. This neutrality is your shield against expensive suite dependencies (vendor lock-in). We objectively assess whether a specialised CEP solution or the expansion of your existing system is more economically viable for your growth.
First-class system landscapes consist of elements that work together seamlessly to support your specific business goals. Our experienced CRM consultants possess extensive expertise in analysing existing tool environments and merging them into a high-performance unit. In doing so, we draw on our extensive experience at the interface of business and IT to ensure that your system ensemble is not an 'expensive show', but delivers measurable productivity increases in sales and service.
Is Your System Ensemble Delivering the Desired Performance? Analyse Your CRM System Landscape Now!
Our CRM consultants have extensive experience in building the right CRM system landscape for your business.
Secure Connections, Secure Contracts: How we protect your investment during the CRM Quotation and Contract review.
Software vendors often try to lock companies into their own ecosystems. KL-CRM-Consulting objectively evaluates whether a best-of-breed strategy or a unified platform is more economical for you. We prevent you from paying for expensive suite modules that offer no practical value. This ensures your CRM system landscape remains lean, functional, and precisely tailored to your specific business requirements without creating unnecessary dependencies.
Clear signs include manual double entry, inconsistent reports across departments, and high maintenance costs for outdated interfaces. KL-CRM-Consulting conducts an audit of your environment, making the hidden costs of inefficiency transparent. We provide a solid foundation for modernising your CRM system landscape, eliminating media breaks and noticeably increasing the daily productivity of your sales and service teams through integrated digital workflows.
By uncovering redundancies and replacing superfluous interfaces, companies often save 10% to 20% on annual IT costs. KL-CRM-Consulting optimises your CRM system landscape so that training efforts decrease and IT support is relieved. A harmonised structure reduces licensing fees and boosts efficiency massively, meaning the investment in a strategic realignment usually pays for itself within the very first year of operation following the go-live.
Data silos represent a significant legal risk. When customer data is scattered across numerous isolated solutions, legally compliant deletion is nearly impossible. KL-CRM-Consulting creates a "Single Source of Truth" within your CRM system landscape. This not only accelerates internal processes but also secures you legally. You can fulfill data requests at the touch of a button and minimise the risk of heavy fines.
Yes, this is one of our core competencies. We understand that legacy systems often cannot be deactivated overnight. KL-CRM-Consulting develops migration paths that respect existing systems while paving the way toward a modern CRM system landscape. We integrate legacy software so that ongoing business operations are never jeopardised, while step-by-step building a more flexible and future-proof IT architecture for your growing business.
IT agencies often focus purely on technical feasibility. In contrast, KL-CRM-Consulting starts with the business process. We first analyse the benefits for sales and marketing before building the technological bridge. When designing your CRM system landscape, you receive senior expertise ensuring that technology strictly follows your strategy—for results that don't just function technically but actively drive your revenue and customer satisfaction.
A future-proof CRM system landscape is modular, cloud-based, and highly interconnected via open APIs. KL-CRM-Consulting designs structures that grow flexibly with your company's success. We focus on an architecture ready for AI applications that permanently prevents data silos. This ensures your IT remains agile enough to react quickly to market changes, while user-friendliness for your employees always remains at the design's core.