Introducing a new CRM system is like establishing a new forest: it is not enough simply to place the saplings in the ground. As a decisive module of our CRM Implementation services, we ensure that your technological investment takes root culturally and provides shelter and yield for future generations. Everyone involved must understand the benefit of the change and be willing to cultivate the forest together.
Our Change Management consultancy starts exactly here: we ensure that your employees perceive digital transformation not as a burden, but as a valuable investment in their own future. Without the conviction of the people involved, even the best technology remains an unused wasteland.
Change management consulting in a CRM context safeguards the investment in new technologies by focusing on the psychological and cultural acceptance of users (User Adoption). It includes stakeholder analysis, the development of communication strategies, and the delivery of user-centric training. The objective is to reduce resistance, communicate the individual value of new processes, and ensure the system is actively used to realise the planned ROI.
Transformation through Understanding: Stakeholder Analysis
Every digitalisation changes familiar paths. For us, change management is the central enabler of your entire Digital Transformation: we develop bespoke concepts that alleviate fears and make individual benefits transparent. To ensure these changes are fruitful, we conduct a profound stakeholder analysis with you. We identify the affected areas, determine the needs of future CRM users, and analyse the impact on their daily working lives.
For us, Change Management is the central enabler: we develop bespoke concepts that reduce anxiety and make the individual advantages of the new processes transparent. This ensures that the new structures fall on fertile ground.
Growth through Exchange: Communication and Training
Effective communication is the lifeblood of your "digital forest". We support you with targeted internal marketing and practical training programmes. Our goal is to create a supportive environment in which employee feedback is not only heard but actively incorporated into the design of the change.
When employees experience that their voice matters and that the new CRM system noticeably eases their daily workload, acceptance grows naturally. We prepare your teams for the future.
User Adoption as the Benchmark: the true success of a CRM implementation is only revealed through user adoption. Our consultancy aims to ensure that the system is actively embraced from the very beginning. We help you moderate the transition so that initial scepticism evolves into genuine enthusiasm for new digital possibilities.
As experienced consultants, we assist you in choosing the right Change Management measures to lay the foundation for your company's long-term success in customer management.
Reaching the Goal Together: much like a team planting trees together, Change Management is all about collaboration. As a boutique consultancy, we bring the necessary intuition and senior expertise to maintain direction even during difficult phases.
True change only succeeds when it speaks the language of your daily operations. Our change concepts are therefore never 'one-size-fits-all' but take into account the specific dynamics of your market. Learn more about our specialised Industry Solutions.
Over 70% of CRM projects fail due to poor user acceptance rather than technical issues. Our change management consulting ensures the people behind the technology are actively engaged. Without user adoption, there is no data quality and therefore no ROI. KL-CRM-Consulting focuses on reducing resistance and establishing the system as a valuable asset rather than a burden in daily operations for your workforce.
Modern training goes far beyond mere technical tutorials. Within our change management consulting, we primarily communicate the strategic "why". We demonstrate how the CRM solves individual pain points in sales or service routines. KL-CRM-Consulting trains processes and operational value, not just buttons, to anchor lasting enthusiasm and deep functional competence among all users across your entire organisation for long-term project success.
Resistance is often a signal of uncertainty. Our change management consulting identifies sceptics early through stakeholder analysis and involves them proactively. Often, critical minds become the best "change agents" once they discover the personal benefits. KL-CRM-Consulting moderates this process sensitively to transform fears into motivation, leading the entire team successfully towards the go-live and ensuring a smooth transition for everyone involved.
Executives are the crucial "foresters" of change. They must act as role models and actively use the new system. Our change management consulting supports your management in communicating change authentically. KL-CRM-Consulting ensures the leadership team stands firmly behind the project to secure the necessary credibility and commitment across all hierarchical levels within the company, fostering a culture of digital progress.
Change management is not a sprint but a continuous process. Ideally, our change management consulting starts during the design phase and supports the project for up to six months post-go-live. This allows KL-CRM-Consulting to ensure that old habits do not return. We solidify new ways of working within the corporate culture, ensuring your CRM system unfolds its full strategic impact on the market.
Key users are multipliers from within your departments. In our change management consulting, they receive intensive training and serve as the first point of contact for colleagues. They speak the users' language and lower barriers faster than external IT departments. KL-CRM-Consulting leverages these internal experts to distribute knowledge organically and strengthen acceptance of the new software solution directly at the operational base.
We measure the success of our change management consulting through objective user adoption KPIs. What is the login rate? How complete are the datasets? KL-CRM-Consulting analyses how intensively new functions are utilised. This data provides valuable feedback on the project's cultural maturity and allows for targeted follow-up training where it generates the greatest benefit for your business and overall performance.